The Road to a Better Wardrobe

Over the past few weeks we’ve been working hard to map out a clear path to create an even better wardrobe, just for you. To be honest, we’re really pumped about where we are going and how we’re going to get there. Now let’s get into the nitty gritty…

Where is Cladwell going?

Lucky for us, we’ve heard from so many of you... telling us what you like, don’t like, what you’d find helpful, not helpful. It's given us a pretty good idea on the role you’d like to see Cladwell play in your life. So that’s the tool we want to build!

How are we going to get there?

In order for us to take Cladwell to the next level, we have to build our product on a solid foundation. Wait a second, what does that mean? We’re so glad you asked... We will be taking everything we’ve learned from Cladwell & Capsules and building on top of our existing product. This will take place in two phases. In the first phase, we will be rolling out new feature updates every other week across Capsules. In the second phase, we will be merging both Cladwell & Capsules into one powerful tool available on to both men & women. 

Here’s the plan:

STEP 1:  Capsules 2.0

You’ll now have a newly redesigned and enhanced version of Capsules to make it easier to manage your capsule wardrobe,  including the ability to create multiple capsules and edit them at anytime. We will also introduce brand new components to the style survey that help us better understand your build, color and personal style. Our vision is to create a personalized experience that helps you dress better.

STEP 2:  Discover Your Colors

We’ll release a new seasonal color palette survey that helps you discover which colors work best for you based on your hair, skin, and eye color.

STEP 3:  Daily Outfit Recommendations

You can get inspiration from our outfit generator & customize your capsule by uploading images from your closet.

STEP 4:  Identify Your Style

We’ll recommend which clothes work best for you based on your activities & your build.

STEP 5:  Clothing Recommendations

New clothing recommendations will be available for both men & women based on your personal style.

DESTINATION:  Cladwell 2.0

We will merge both Capsules and Cladwell into one powerful tool including the best of both worlds and make it available to both men & women on

After several tests, we believe we've come up with a simple way to help you dress better. If there are features that you’re dying to see, or if there’s something you feel we’ve missed just send us a note at We’d love to hear it!


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